Insight from the blog post “Enterprise Social Networking Is More Than Just Facebook Behind A Firewall,” by Brian Solis on BrianSolis.com.
THE EMAIL READ, “JOIN THE STAFF TWEETCHAT TODAY AT 3PM. TOPIC: CREATIVE IDEAS”
Damn this social media stuff. For some businesses, it was bad enough that they had to set up departments and hire staff dedicated to manage their online reputation via Twitter, Facebook, Foursquare, Yelp and their comrades. They were being told to study and pay very close attention to the whims, rants, applause and changing tides of their consumers as told straight from who…their consumers.
So what’s all this talk about Enterprise Social Networking (ENS?) You mean company executives now have to look inward and consider how social networks can benefit the company’s internal operations? Yes.
Brian Solis lends his insight to a recent report published by his colleague Charlene Li at Altimeter Group called “Making The Case For Enterprise Social Networking.” The report spotlights the power of social networks to act as tools for creative collaboration.
Enterprise social networks (ESNs) are on the rise as they can deliver an immediate solution for aligning stakeholders around activity streams with the familiarity of Twitter or Facebook. These internal social networks are not only validating and useful to power users, but also friendly and easy to participate in for those who are new to the platform.
Brian’s commentary, and the relevance of Charlene’s report, support the changing landscape of employee roles, engagement, fulfillment and purpose. Dialogues and ideas don’t live in silos or even worse, cubicles or conference rooms anymore.
In the blog post, Brian offers 4 ways an ENS can deliver value to a social business. Click here and read on for all of Brian’s ideas and insight.
In what ways do you see ENS being valuable to your business operation? Or, offer your thoughts on the drawbacks of ENS, if any.
About Brian Solis
Brian Solis is principal at Altimeter Group, a research-based advisory firm. Solis is globally recognized as one of the most prominent thought leaders and published authors in new media. A digital analyst, sociologist, and futurist, Solis has studied and influenced the effects of emerging media on business, marketing, publishing, and culture. His current book, Engage, is regarded as the industry reference guide for businesses to build and measure success in the social web. Follow on Twitter @briansolis.